Raya believes in the use of fine materials and maintains exacting standards of aestheticism and technical detail. Manufacturing, being a key factor, Raya has a team of skilled artisans from across the country who have years of experience in crafting 22K plated gold or rhodium and expertise in exotic and semi precious materials which are sourced from all over the world. With a firm commitment to exclusivity, each of Raya’s pieces are inspired by a defining theme and limited to only one or two pieces per style.
Amidst the publishing boom that took place during the first decade of the 2000s, Vijeta Ramchandani created a niche for herself as one of the country’s leading fashion stylists. Her editorial prowess, combined with her passion for global and well as Indian fashion set the tone for a career speckled with iconic moments. Her eye for the beautiful and sense of perfectionism lent every shoot she directed a touch of distinction. While jewelry and ‘people’ shoots came to be her forte, Ramchandani’s entrepreneurial mind set paved the way for her next big success story—Raya. At the onset of motherhood, when a woman is said to be ‘reborn’, Vijeta culminated her creative calling with her business acumen and set out to fill the gap in Indian market in the sphere of fashion jewelry. On her many travels, she pored over window displays, mood boards and catalogs from International fashion houses such as Roberto Cavalli, Dior Joaillerie and Mawi. Thus, her obsession with luxe, eclectic fashion jewelry took form with the launch of Raya.